The project at the former Toyota of Hollywood site will include a residential tower, office and retail building and a low-rise “village” area with housing and courtyards. (rendering courtesy of OfficeUntitled)

The Los Angeles City Council approved plans on March 25 for a large residential, retail and office project with a 35-story tower at the site of the former Toyota of Hollywood dealership on Hollywood Boulevard.

The 3.7-acre site at 5950-6048 Hollywood Blvd., and 6037 Carlton Way, currently sits vacant after the dealership moved to 6920 Sunset Blvd. in 2025. The council voted unanimously without discussion to approve the project, which had previously received approvals from the council’s Planning and Land Use Management Committee and the Planning Commission. The site is owned by the Sullivan family, owner of LACarGuy and Toyota of Hollywood.

“We’re honored to receive City Council approval – an important milestone that reflects years of thoughtful planning and community engagement. This project is a long-term investment in Hollywood’s future delivering much-needed housing, creating commercial space for businesses to establish growth, adding publicly accessible green space and supporting local economic progress,” LACarGuy owner Mike Sullivan said in a statement. “We’re grateful to the city, stakeholders and community members whose input and perspectives helped shape a project designed to strengthen the neighborhood, activate a key corridor and create lasting value. Our family has been part of Hollywood for decades, and it’s deeply meaningful to contribute to its next chapter. Through this project, we look forward to ensuring Hollywood remains a place that future generations are proud to call home.”

The residential tower will include 350 apartments, with 44 units of affordable housing for very low-income tenants. The project also includes a six-story office building with 136,000 square feet of office and retail space, and a four-story residential building with 23,560 square feet of space. A group of low-rise structures from two- to four-stories tall will be incorporated into a residential “village” between the two larger buildings fronting Hollywood Boulevard. The “village” area will include townhomes surrounded by landscaped paths, as well as a restaurant.

Los Angeles City Councilman Hugo Soto-Martinez, 13th District, voted for the project but did not comment. In granting approval on March 25, the City Council denied an appeal opposing the project filed by the Coalition for Responsible Equitable Economic Development Los Angeles, or CREED LA, which is supported by workers in the mechanical, electrical, plumbing, iron worker and rod buster trades. Requests for comment from CREED LA were not returned.

Doug Haines, a member of the La Mirada Neighborhood Association who has been critical of large developments in Hollywood, questioned whether the development at the former Toyota of Hollywood site will ever be built. Haines said numerous other large developments have been granted approval, only to remain vacant for years due to the economy. He added that luxury apartments remain vacant in buildings throughout Hollywood because the demand for that type of housing is dwindling as the need for affordable housing rises exponentially.

“Look at what’s happening in Hollywood. You have a declining population. People are moving out. All of these projects are getting approved and nothing is being constructed,” Haines said. “The likelihood of this going forward, I would question. The infrastructure in that part of Hollywood can’t handle it.”