The city of West Hollywood is co-sponsoring “I Love Flagging,” presented by The Lavender Effect in partnership with SoCal Flagging, on Saturday, Feb. 14, from noon-4 p.m. at West Hollywood Park. 

“I Love Flagging” offers a fun and inclusive alternative way to celebrate Valentine’s Day, welcoming people of all ages and abilities. Participants will enjoy music from a DJ, and those interested in learning to flag can take part in free lessons. Flags will be provided. 

The Lavender Effect is dedicated to advancing and preserving LGBTQ+ heritage and culture for future generations. “Queer flagging” first emerged in gay clubs in the late 1970s and early 1980s, when discos such as Studio One in West Hollywood encouraged “flaggers” to help energize and sustain the dance floor. As part of WeHo Pride 2024, The Lavender Effect hosted a flagging event as a community group grant recipient, introducing the vibrant cultural tradition to a new audience. Inspired by the success, SoCal Flagging was formed and is now helping to organize the Valentine’s Day celebration. 

No RSVP is required. West Hollywood Park is located at 647 N. San Vicente Blvd. For information, call (323)848-6574, email mmarquez@weho.org or visit weho.org.