Mona May, costume designer for “Clueless,” left, is being recognized by Beverly Hills Mayor Sharona Nazarian and Rodeo Drive Committee President Kathy Gohari as this year’s Rodeo Drive Celebrates Fashion Honoree. (photo courtesy of the Rodeo Drive Committee)

The Rodeo Drive Committee announced on July 24 the third edition of Rodeo Drive Celebrates Fashion, returning Aug. 4-10 with a dynamic week-long program of exclusive events, immersive experiences and fashion-forward activations that turn the spotlight on the exemplary craftsmanship, creativity and innovation in fashion that continue to distinguish Rodeo Drive among the world’s most visited luxury destinations.

This year’s edition marks the first official street-wide initiative under the leadership of newly elected Rodeo Drive Committee President Kathy Gohari. The 2025 celebration also coincides with the 30th anniversary of the beloved teen movie hit “Clueless” and honors its celebrated costume designer Mona May, whose visionary looks helped define an era and inspire generations of designers and stylists.

“In celebrating fashion on Rodeo Drive, we are also celebrating those who shape its cultural influence – from visionary designers to the storytellers behind the scenes,” Gohari said. “It’s a privilege to honor Mona May, whose iconic costume designs for ‘Clueless’ forever changed how we see youth fashion and style. Rodeo Drive Celebrates Fashion invites the world to rediscover the spirit, craftsmanship and innovation that define our legendary street.”

To launch the week of events, a special edition of “Rodeo Drive – The Podcast” will debut on Monday, Aug. 4, featuring an inspiring conversation between May, the 2025 honoree of Rodeo Drive Celebrates Fashion and Beverly Hills Mayor Sharona Nazarian. They will discuss fashion, film, culture and creativity. Listen at rodeodrive-bh.com/podcast.

During Rodeo Drive Celebrates Fashion, the glamorous “street of dreams” will come alive with special invitations to bespoke boutique experiences, pre-fall collection previews, personalized styling sessions and exclusive product launches at many of the luxury boutiques and fashion houses.

“As summer comes alive in Beverly Hills, we welcome residents and visitors to experience why Rodeo Drive continues to set the global standard for luxury fashion,” Nazarian said. “This celebration is more than a showcase of world-class design, it’s a vibrant fusion of creativity, community and the signature hospitality that defines our city.”

On Rodeo Drive, vibrant colored street pole banners announcing Rodeo Drive Celebrates Fashion designed by French artist Richard Orlinski – the biggest selling contemporary French artist in the world since 2015 – accompany and echo the outdoor “Rodeo Drive x Richard Orlinski” exhibition of large scale and spectacular faceted sculptures of Kongs and panthers, on view through January 2026 and accessible to all.

“This is a moment to raise a glass to Rodeo Drive. There is nothing comparable,” Gohari said. “From spectacular storefronts and couture-level service to once-in-a-lifetime collaborations, Rodeo Drive connects through fashion, craftsmanship and community. But beyond its glamour, it’s the emotional connection – the memories made, the dreams inspired – that truly defines the Rodeo Drive experience.”

For information, visit rodeodrive-bh.com/events/rodeo-drive-celebrates-fashion-2025.