The Petersen Automotive Museum’s Jan. 26 cruise-in will benefit organizations connecting to the county’s fire relief efforts. (photo courtesy of the Petersen Automotive Museum)

The Petersen Automotive Museum will host a charity cruise-in on Sunday, Jan. 26, to thank first responders and support recovery efforts from the devastating Southern California fires. In partnership with Clarios and OPTIMA Batteries, proceeds raised from the Cruise-In will benefit the Los Angeles Regional Food Bank, the Los Angeles Fire Department Foundation and the LAPD West Bureau. In addition, the American Red Cross will be on hand with an information booth and Blood Donation Center. The museum has partnered with an items collection organization and will accept donations for distribution to evacuation centers and families impacted by the fires.

“We’re committed to showing up for communities in need, and the Petersen Automotive Museum is part of our extended community,” said Adam Muellerweiss, chief sustainability officer at Clarios. “It’s our privilege to stand with the heroic L.A. County first responders during these challenging times.”

“The devastation caused by the fires is heartbreaking, but we have been inspired by the dedication of first responders and the resiliency of our community,” said museum executive director Terry L. Karges. “We are proud to team up with OPTIMA Batteries, Clarios and our incredible car community to support the ongoing recovery efforts.”

To further acknowledge first responders for their heroic efforts, all L.A. city fire and police personnel will receive one-day free admission to the museum until April 26.

For information, visit petersen.org/events/jan-cruise-in-2025. The Petersen is located at 6060 Wilshire Blvd.