The L.A. County Department of Economic Opportunity, in partnership with the Pacific Asian Consortium of Employment, launched the Economic Opportunity Holiday Grant Program, providing $584,000 in new grants to support small businesses and nonprofits as they continue to recover and rebound from the pandemic and take part in the holiday shopping season. Applications are open until Dec. 31 at 5 p.m., with funding to be distributed in February 2025.

The new Economic Opportunity Holiday Grants funded through the American Rescue Plan Act and the State Office of the Small Business Advocate, the grants have enabled businesses to stay open, retain staff and invest in their recovery strategies – strengthening the foundation of L.A. County’s economy.

In addition to the Economic Opportunity Holiday Grants, DEO is promoting the Shop Local LA County campaign, aiming to secure community members to support over a million small businesses throughout the county. DEO has teamed up with Microsoft and Align Organization on Digital Upskilling L.A. County, as part of the Shop Local LA County initiative, offering digital training to small businesses to enhance their online presence, marketing strategies and e-commerce capabilities. Join DEO in shopping local this season by making the pledge or signing up to learn more about Digital Upskilling L.A. County offerings at shoplocal.la.

To apply, visit opportunity.lacounty.gov/small-business-grants/?utm_content=&utm_medium=email&utm_name=&utm_source=govdelivery&utm_term=.