The new emblem celebrates the Paris 2024 Paralympic Games, as well as Los Angeles hosting the Paralympic Games for the first time in 2028. (photo courtesy of LA28)

The LA28 Olympic and Paralympic Games unveiled its latest custom emblem on Aug. 21 honoring the Paris 2024 Paralympic Games – which will be held from Aug. 28-Sept. 8 – and looking ahead to the first time in history that Los Angeles will host the Paralympic Games in 2028.

“It will be a historic moment when the Paralympic flag gets handed over to L.A. on the world’s stage in September, marking the first time L.A. becomes the next host city for the Paralympic Games,” LA28 Chief Marketing Officer Amy Gleeson said. “To honor this milestone, we are releasing a custom Paralympic Handover emblem, with more emblems to come as we celebrate Paralympians throughout the Paris Games and look ahead to an incredible handover celebration that’s authentic to the LA28 Games.”

Throughout the Olympic Games Paris 2024, LA28 released seven new emblems from athletes and artists, and will continue to release custom designs throughout the Paralympic Games in Paris. The custom Paralympic emblem has its own look to commemorate the moment when the Paralympic flag will be handed over from Paris to Los Angeles at the Closing Ceremony on Sept. 8. The custom Paralympic “A” is the 50th custom design in LA28’s campaign, launched in 2020 and capturing the stories of Angelenos, athletes, artists and activists. Designed as the first changing mark, the LA28 emblem represents a collection of voices that reflects the host city’s vibrant culture of creativity, sport and self-expression. Set against a static and bold L, 2 and 8 that serve as the mark’s foundation, the LA28 emblem was made for the digital age with a dynamic and animated “A” that is always evolving in its journey to the 2028 Olympic and Paralympic Games.

For information and the complete collection of LA28 emblems, visit LA28.org.