Brian D. Ulf

SHARE! The Self-Help And Recovery Exchange, a nonprofit that provides comprehensive services to people experiencing homelessness and people recovering from mental illness, addiction and trauma, has announced the appointment of Brian D. Ulf as chief executive officer.

An advocate for homeless housing solutions and addiction recovery, Ulf brings a wealth of experience and industry connections to the position. Ulf is a native Angeleno and former SHARE! board president with more than 40 years as a principal shareholder and top-producing broker in the commercial real estate industry.

“We are thrilled to welcome Brian as our new CEO,” board president Carl Ferro said. “His deep-rooted ties within our community, out-of-the-box thinking and strategic focus make us confident that his innovative management will take our organization to the next level. This leadership transition aligns with SHARE!’s unwavering commitment to combatting homelessness [and providing] housing and recovery services in Los Angeles County.”

With a broad history of volunteer engagement at SHARE!, ranging from serving on the board of directors to street outreach in homeless encampments, Ulf is highly connected to the organization’s mission of helping people pursue personal growth and change. In recovery from addiction since 2002, Ulf knows the invaluable importance of self-help support groups and brings a unique perspective and lived experience to the position.

“Our outcomes are who people become,” Ulf said.

Ulf will focus on donor development and operational efficiency to expand capacity for community outreach, peer services and supportive housing.

“I am deeply honored to serve as the new CEO of SHARE!,” Ulf said. “I have a profound appreciation for the revolutionary power of hope and social connection – my own recovery from addiction would not have been possible without others helping me envision a different future for myself. I believe that my personal story and lived experience serving individuals confronting homelessness have prepared me for this opportunity, and I am incredibly enthusiastic about guiding this organization into the future.” For information, visit shareselfhelp.org.