The SoCal Museums Free-forAll, an initiative started almost 20 years ago to invite new audiences and encourage cultural participation across Southern California, will take place on Saturday, March 23. This year more than 30 museums and cultural institutions are participating in the annual event, which has become a celebration of the region’s vibrant cultural landscape.

“We are thrilled, once again, to invite visitors from across Southern California to see the remarkable range of art, cultural heritage, natural history, film, and science that our museums and cultural organizations have to offer. The Museums Free-for-All has always been an opportunity for people to see something new or to revisit a treasured spot,” said Alexa Nishimoto, SoCal Museums president and marketing associate at Japanese American National Museum. “The Free-for-All also serves as a reminder that many museums here in Southern California are always free and others offer these types of opportunities year-round.”

A calendar of free days and participating museums, including the Academy Museum, the Fowler Museum at UCLA, the GRAMMY Museum, La Brea Tar Pits, the National History Museum of Los Angeles County, LACMA and MOCA, can be found at socalmuseums. org/free.