The Giorgio Armani boutique at South Coast Plaza was designed by Armani himself, in collaboration with his team of architects. (photo courtesy of South Coast Plaza)

South Coast Plaza continues in 2024 with more than 30 new boutiques opening at the luxury center from the best-of-the-best global brands. Boutiques opening in the first part of the year include Bvlgari, Cartier, Casper, Chloé, Gucci, Lanvin and Palm Angels. Also coming to South Coast Plaza in 2024 are boutiques from Alaia, Amiri, Armani/Caffè, Baccarat, Courrèges, Dior Men, Eileen Fisher, Jacques Marie Mage, Mejuri, Santa Maria Novella, Wolford and Zegna, with more to be announced soon. It follows more than 30 openings in 2023, including the most recent debuts from Maison Margiela, Marni, Jil Sander, Balmain and Giorgio Armani.

In a first for South Coast Plaza, international fashion group OTB debuted three of its fashion brands simultaneously in adjacent boutiques. Maison Margiela, Marni and Jil Sander debuted on the lower level of the Saks Wing at South Coast Plaza, just off Jewel Court. Lanvin and Jacques Marie Mage will open boutiques nearby later in 2024.

Balmain debuted its flagship boutique at South Coast Plaza in late 2023.

“We are so thrilled to join the ranks of luxury brands at the Iconic South Coast Plaza and offer our loyal customer base in Southern California the highest level of products and service close to home,” Emily George, Balmain President, The Americas said.

The newly designed and relocated Giorgio Armani boutique at South Coast Plaza was designed by Armani himself, in collaboration with his team of architects. The brand will also reimagine the much-loved coffee bar adjacent to the new boutique as Armani/Caffè, with a new design, menu and furnishings to be revealed in the coming weeks.

Cartier and Bvlgari will open new and expanded Jewel Court boutiques in spring, with Harry Winston redesigning and expanding its boutique later in the year. The additions will amplify the luxury center’s collection of luxury timepiece and jewelry boutiques, which with 35 stores under one roof is the largest in North America. The collection includes new flagship boutiques from Graff, Van Cleef & Arpels and David Yurman that debuted in late 2023.

Gucci will open a new flagship location in spring. Chloé and Baccarat are among the brands reimagining their existing South Coast Plaza boutiques, and Dior will open a new men’s store adjacent to its flagship boutique this year. A two-level Balenciaga flagship debuted in late 2023, the largest Balenciaga boutique in the Americas.

Palm Angels will add its cachet to the Din Tai Fung wing in early 2024 when it debuts near recently opened Byredo, RIMOWA, Missoni, Alexander Wang and Gentle Monster.

Additionally, South Coast Plaza will soon welcome boutiques from Alaia, Amiri, Mejuri and Santa Maria Novella, as well as new boutiques for existing brands Eileen Fisher, Wolford and Zegna. Plus, one of South Coast Plaza’s earliest luxury brands returns when Courrèges, which first came to South Coast Plaza in the 1970s, opens in 2024.

South Coast Plaza is located at 3333 Bristol St. in Costa Mesa. For information, visit southcoastplaza .com.