The watch company has endorsements with some of sports’ biggest stars, including golfer Nelly Korda. (photo courtesy of Richard Mille)

In the latest episode of “Rodeo Drive: The Podcast,” on Sept. 6, host Lyn Winter explored the history of Richard Mille, one of the world’s most revered watchmakers, during a discussion with Mille’s daughter, Amanda.

Richard Mille pioneered a new era of watchmaking with the 2001 launch of the RM 001 Tourbillon, which set a standard for today’s billionaires’ handshake. The Swiss company is also a close family business, with sons Alex and Guillaume involved, and brand direction and partnerships now helmed by Amanda.

Mille sat down with Winter to talk about maintaining the image of the world’s most advanced and most expensive watches, through creative partnerships with ambassadors including Michelle Yeoh, Charles Leclerc, Nelly Korda and Rafael Nadal, who form the company’s extended “family.”

They discussed Mille’s journey into her father’s business, which began with a move to the Middle East and is full of unexpected moments, including a phone call from Jeremy Strong, who plays Kendall Roy in “Succession,” about wearing a Richard Mille watch as an expression of his character.

“He said ‘we need something a bit more classical in a way, but with a push of modernity,’” Mille said. She chose to give the detail-obsessed actor an RM 67-01. It was perfect. “Platinum, of course, added the kind of powerness behind ‘Succession’ and all the stories happening to his character.”

Mille also shared the deep, creative relationships with the athletes that sport, Richard Mille watches, helping perfect the product while performing at their best.

“When you have someone like Yuliya Levchenko doing high jumping, you need to be sure that the watch doesn’t move on the wrist and is still comfortable … Our partners are the only ones that are able to give us the feedback that even a machine will never tell you,” Mille said.

She also delved into the exclusivity of the company’s watches, which involve years of research and development. The wait can be long and tantalizing for people who order one.

“We are not laughing at the fact that people are frustrated at not being able to get the watch. We know how difficult it is. But we also know how difficult these watches are to be made,” Mille said.

The Richard Mille Beverly Hills boutique is located on Two Rodeo Drive at 222 N. Rodeo Drive.