The D’Amelio Family is hosting fun events and offering specials. (photo courtesy of D’Amelio Footwear)

D’Amelio Footwear has launched a month-long pop-up store at The Grove that will be open through Sept. 26.

It marks the first brick and mortar location for the D’Amelio Family footwear brand. Fans can get a firsthand look and try on and purchase styles from the brand, including the new fall collection. The space will provide an immersive experience with fun activities and giveaways throughout the month, including appearances by Marc, Heidi, Dixie and Charli D’Amelio.

Shoppers can receive a free denim tote with a $150 purchase on Sept. 9, and get an exclusive look at the new fall collection on Sept. 12. D’Amelio Footwear Game Day will be held on Sept. 16, and a sneak peek of Be Happy Snacks will be held on Sept. 23.

The D’Amelio family, which has been referred to as the “first family of TikTok,” has quickly become digital phenomena. The family of social media megastars have a combined social following of over 390 million and appear in “The D’Amelio Show” on Hulu.

The dynamic sister duo, 21-year-old Dixie and 18-year-old Charli, are among the most watched of their generation. Charli has catapulted to stardom by captivating teens and adults worldwide. She recently launched her first fragrance venture, Born Dreamer, available in ULTA. Dixie, a music artist who released her first album “A Letter To Me” in 2023, hit the road on tour opening for Big Time Rush.

Dixie and Charli D’Amelio advocate against cyberbullying and have partnered with organizations such as UNICEF to raise awareness. The sister duo continues to make their mark in the fashion industry collaborating with brands like Valentino, Prada, Burberry, PUMA,and Morphe. In 2021 they launched their own clothing brand, Social Tourist.

The Grove is located at 189 The Grove Drive. For information, visit thegrovela.com.