On Oct. 20, Hilco Real Estate will sell a historic, newly renovated mixed-use mid-rise in the heart of Los Angeles’ Fashion District known around the world for the authenticated Banksy mural, “Girl on a Swing,” on its exterior at auction. The building – locally known as the Sparkle Factory – is famous for its ties to Hollywood classics as well as for being home to Banksy’s only work in Los Angeles that remains undisturbed in its original location. Qualifying bids are due on Oct. 20.

Challenges stemming from the COVID-19 pandemic prompted the building’s owners to sell through an auction process, presenting a once-in-a-generation opportunity to own a cultural landmark and a priceless work of art in a prime area of Los Angeles.

The historic mid-rise building, centrally located on the border of Los Angeles’ Historic Core and the Fashion District at 908-910 S. Broadway, was built in 1914 and underwent an all-expenses paid effort to restore it to its original condition in 2018. The building has seven floors and over 26,000 square foot of commercial real estate space, class-A first floor retail space, and a unique basement space ideal for a speakeasy type bar. It also has deep ties to classic Hollywood, having been featured in the 1923 film “Safety Last!” in which silent film star Harold Lloyd scales its outer façade and dangles from the arms of a clock on its exterior, an iconic moment in cinematic history.

“This sale presents an unprecedented opportunity to own a treasured Banksy mural, a unique piece of Hollywood history and an icon of Los Angeles culture contained within a beautifully restored art nouveau landmark,” said Jeff Azuse, senior vice president of Hilco Real Estate. “908-910 S. Broadway’s one-of-a-kind characteristics provide limitless potential for anyone interested in the prestige and functional capabilities that come with its ownership.”

For information about Hilco Real Estate, visit hilcoglobal.com.