The city of West Hollywood is observing Red Cross Month in March to honor and celebrate the American Red Cross and its commitment to providing humanitarian relief for people around the world. The city’s recognition includes lighting West Hollywood City Hall in red through March 15.

“In 2021, the American Red Cross celebrated 140 years of compassionate service and reaffirmed its dedication to helping people in need throughout the United States and, in association with other Red Cross networks, throughout the world,” West Hollywood Councilman John M. Erickson said. “Recognizing March as Red Cross Month provides an amazing opportunity for the city of West Hollywood to take part in raising awareness about this important work and to honor and celebrate the Red Cross employees, volunteers, donors and partners who have committed their lives to making a difference in their neighborhoods and communities across the world.”

The city of West Hollywood encourages community members to participate in Red Cross Month by volunteering, giving blood, learning lifesaving skills and participating in the ADVANCE Study, which could lead to significant change to blood donor eligibility for men who have sex with men.

The Red Cross provides 40% of the nation’s blood and blood components, which are donated by the public. There is currently a national blood shortage and donations are critically needed. For information, visit redcross.org and weho.org.