Ovation Hollywood (formerly Hollywood and Highland), has partnered with the NAACP and media partner KJLH radio to host “NAACP Live!,” an interactive pop-up experience taking place in conjunction with the 53rd NAACP Image Awards from Thursday, Feb. 24, through Saturday, Feb. 26. The pop-up will be open from 11 a.m. to 6 p.m. daily along the Awards Walk at Ovation Hollywood.

“NAACP Live!” will spotlight local artists and community performers alongside Image Awards nominees. The pop-up will encourage attendees to take action in their local communities.

Visitors will have the opportunity to support local, Black-owned businesses including art, home decor and apparel marketplace DomolINK, beauty and personal care brand Amp Beauty LA, African high culture jewelry brand Fubala Jewelry and premium streetwear brand Meraki Gianni.

The 53rd NAACP Image Awards will be held on Feb. 26, at 5 p.m. on the BET network. “NAACP Live!” will take place at Ste. #125 along the Awards Walk at Ovation Hollywood.

For information, visit hollywoodandhighland.com/events/naacp-live.