The Los Angeles Dodgers Foundation on Feb. 3 announced the new name of their sports-based youth development program, Dodgers Dreamteam, formerly Dodgers RBI.
LADF CEO Nichol Whiteman was joined by Dodger owner and LADF board member Earvin “Magic” Johnson, former first baseman Adrián González, L.A. County officials and the county’s Department of Parks and Recreation director, Norma Edith Garcia-González, as well as youth participants for the announcement in the Centerfield Plaza at Dodger Stadium.
In addition to sharing details about the program, LADF debuted a “Dear LA” video highlighting the name change and inviting Los Angeles to join the Dodgers Dreamteam by registering youth, volunteering or donating to the program. They also unveiled the Dodgers Dreamteam logo and new jerseys for participants. The rebrand and program redesign signals a new chapter for the program, with a goal to reach 25,000 youth annually by 2030.
“Dodgers Dreamteam celebrates the many individuals, groups, and resources that come together to support youth development through sport. It conveys a greater sense of future focus, reflects on the comprehensive nature of the program, and doubles down on our impactful vision for our neighborhoods,” Whiteman said. “We will continue to provide critical resources and services to those in our city experiencing social injustices. Dodgers Dreamteam is more than just sports; it’s hope for a brighter future.”
“I know a thing or two about being part of a Dream Team,” Johnson said. “And I couldn’t think of a better name than Dodgers Dreamteam for this incredible program. I’m so proud of all that we have accomplished and what’s to come.”
“Kids and families should not have to decide whether they will engage in sports based on how much money they have,” González said. “These vital leadership activities should be available to all, no matter where you live, no matter your financial status. Dodgers Dreamteam will further that goal.”
“Partnering with LADF means having an ally,” director Garcia-González added. “It means having a globally recognized brand that helps amplify our message across the parks and recreation profession and all youth serving organizations, that kids deserve out-of-school-time opportunities to play.”
Dodgers Dreamteam is about bringing families, volunteers, recreation departments, non-profit organizations, advocates, resources and donors together to support youth development through sport. The rebrand is an opportunity to align the name, look and feel of the program with the newly refreshed program design.
This season, LADF will work with 13 partners to deliver services to 12,000 youth and across the city. Participants will have access to top quality baseball and softball programs with necessary equipment and uniforms. LADF will deploy trauma-informed coach mentors trained to coach youth in unique circumstances. The program will also include community resource fairs (Dodger Days), which will provide opportunities for families to receive basic needs, food and health care resources, access and exposure to educational opportunities.
For information, visit dodgers.com/DodgersDreamteam.
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