The deli has been operating since 1945 in the city of Beverly Hills. (photo courtesy of Nate ‘n Al’s)

Shelli and Irving Azoff announced on Feb. 2 that they have joined forces with the hospitably firm, The h.wood Group, owned by John Terzian and Brian Toll, to manage the day-to-day operations of Nate ’n Al’s, the Jewish-style delicatessen at 414 Beverly Drive, Beverly Hills.

The h.wood Group and the Azoff’s plan will relaunch the eatery this spring, but it is currently open for outdoor dining. They said they will revitalize the 75-year-old Jewish deli with a modern homage to the landmark’s nostalgic interiors and classic menu items such as the house rye, corned beef and pastrami.

“We both grew up eating at Nate ’n Al’s. This iconic restaurant is close to our hearts and some of our fondest memories are getting brisket dips, or lox and bagels,” Terzian said.

“We are incredibly happy to have John, Brian, and the entire h.wood Group bring their expertise and experience in the restaurant business to re-energize Nate ‘n Al’s while keeping all of the old traditions and food that we have loved for so many years,” the Azoffs said.

Purchased in 2020 by the Azoff’s, who were customers for more than 30 years, the deli was established in 1945 by Al Mendelson and Nate Rimer and has long served as a hangout for entertainment executives and Hollywood stars.

Serving traditional deli fare, including corned beef, brisket, hamburgers, stuffed cabbage, short ribs and smoked fish specially flown in from New York, Nate ’n Al’s is known for its history and tradition of serving meals while bringing together great friends and honoring one simple commitment: to serve deli favorites prepared with the best ingredients.

Nate ’n Al’s is open 8 a.m. to 7 p.m. Monday through Thursday, and 8 a.m. to 8 p.m. Friday and Saturday.

For information, visit natenals.com. For reservations, call (310)274-0101.