In an effort to energize the streets of Beverly Hills and attract residents and visitors to shop and dine locally, the city’s Next Beverly Hills Committee will kick off its new program “First Thursdays” from 7-9 p.m. on Oct. 7.
“This program will bring vibrancy and vitality to our city, and I look forward to seeing it expand as a way to increase the visibility of Beverly Hills’ nightlife,” said Beverly Hills Mayor Robert Wunderlich.
After the launch, “First Thursdays” will take place on the first Thursday of each month from 5-9 p.m.
Participating businesses throughout Beverly Hills will offer incentives such as complimentary items, discounted goods or services, extended happy hours or specialty menus.
The city’s trolley, which suspended its operations due to the COVID-19 pandemic, will relaunch on Oct. 7 and will run continuously on “First Thursdays” evenings on a 40-minute curated route.
“I’m thrilled to see ‘First Thursdays’ come to life next week,” said Next Beverly Hills Committee Chair Noelle Freeman. “On behalf of the Next Beverly Hills Committee, I want to thank the City Council for its unanimous and enthusiastic support of this innovative idea and I want to thank all of our partners, businesses and city staff who are working to make this a reality and a success.
“We invite our residents and all of our visitors to come and enjoy our businesses and our community on this First Thursday and every subsequent First Thursday. We look forward to seeing you there.”
The City of Beverly Hills and Next BH will work closely with the Beverly Hills Chamber of Commerce throughout the duration of the “First Thursdays” program, scheduled through mid-2022.
Businesses that wish to participate can email email@example.com.
For information, visit beverlyhills.org/firstthursdays.
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