The Beverly Hills Conference & Visitors Bureau has launched a new destination marketing campaign titled “Far From Ordinary.”

The creative campaign features diverse models that represent Beverly Hills’ global visitors and includes vivid colors, collage designs and retro versions of the city’s shield logo. Creative content and taglines will be refreshed in September for fall, and the holiday season in mid-November.

“Far From Ordinary” highlights Beverly Hills hotel packages and is supported with digital marketing, as well as social media. Other assets and tactics will be used for further reach as the campaign continues through Dec. 31.

For information, visit lovebeverlyhills.com.