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The organizers of the Rodeo Drive Concours d’Elegance, an event that has been a Father’s Day tradition in Southern California for over 25 years, have announced a special reimagined event taking place on Sunday, June 20. The Beverly Hills Tour d’Elegance will provide families with a fun and free way to celebrate Father’s Day while safely distancing from the crowds of the annual concours event. The Beverly Hills Tour d’Elegance has selected 50 of the most prestigious, rare and eye-catching vehicles to take part in a rolling display through the city of Beverly Hills, allowing attendees the thrill of witnessing these unique vehicles in motion on public roads. The traditional Rodeo Drive Concours d’Elegance will return in 2022.
“We are excited to return to Beverly Hills this Father’s Day with a lineup of some of the greatest cars ever produced,” event founder Bruce Meyer said. “More importantly, we are thrilled to begin the return to normal with a fun, free, family-friendly event which will support our local first responders. They have supported all of us through the last year and now we have an opportunity to give back.”
Set to begin Father’s Day morning, the tour will be led by O’Gara Coach, the Beverly Hills dealership for McLaren, Aston Martin, Bentley, Bugatti, Koenigsegg, Lamborghini, Maserati, Alfa Romeo, Rolls-Royce and Genesis. O’Gara Coach will be bringing out the latest and most exciting models from its showroom for a rolling demonstration of cars rarely seen on public roads.
Surprise celebrity drivers will also join the tour as they parade in vehicles like Beverly Hills Fire Department’s own 1928 Ahrens Fox fire engine. Spectators are welcome to view the tour anywhere along its route, which will include some of the city’s most iconic landmarks, including Rodeo Drive itself.
Beverly Hills Mayor Robert Wunderlich will be behind the wheel of one of the extraordinary automobiles. “It’s been a long year since we could celebrate events in Beverly Hills. On this Father’s Day, we join 50 wonderful classic cars on the road back towards normalcy, while raising funds for our first responders, [this is] such a great first step. I can’t wait to see the residents and visitors enjoying the Tour d’Elegance on June 20,” Wunderlich said.
The public will have excellent views of the tour between 10 a.m. and 11 a.m. as it travels westbound on Burton Way between San Vicente Boulevard and Rexford Drive, southbound on Beverly Drive between Lomitas Avenue and Wilshire Boulevard, and on Canon Drive between South Santa Monica and Dayton Way.
This year’s event benefits both the Beverly Hills Police Officers Association and the Beverly Hills Firefighters’ Association, nonprofit charities which provide assistance to first responders injured in the line of duty, maintain scholarship funds for their children and provide other support.
For information, visit rodeodrive-bh.com/rodeo-drive-recommends.
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