In a continuing effort to promote safety and health guidelines during the COVID-19 pandemic, SoCal Museums and the California Association of Museums have announced the launch of #MuseumsForMasks, a campaign to encourage people to wear face coverings.
More than 45 museums and cultural institutions have joined the statewide initiative, reminding people to wear masks, stay 6-feet apart, stay home if they are sick and wash their hands frequently. Participating museums in the local area include the Academy Museum of Motion Pictures, Los Angeles County Museum of Art, The Broad, Hammer Museum, Natural History Museums of Los Angeles County and the Skirball Cultural Center.
Participating museums and cultural institutions will use their social media platforms to share the public service announcement to help stop the spread of COVID-19.
“During this time, museums and cultural institutions have temporarily closed their indoor areas and forged new ways to serve audiences with virtual exhibitions and programming. While we look forward to being able to reopen our indoor spaces to the public, we believe that we best serve our communities by encouraging them to be safe during this current surge of COVID-19,” said Lucy Spriggs, SoCal Museums president and marketing manager for the Huntington Library, Art Museum and Botanical Gardens.
“We are thrilled to partner with SoCal Museums to prioritize health and safety during this unprecedented time,” added Jennifer Caballero, board president of the California Association of Museums and marketing director for the Skirball Cultural Center. “Our collective goal is to bring arts and culture to our communities, and we can only do that if everyone is safe. We hope that this effort will remind people to adhere to the state’s public health guidelines and that together we can help stem the spread of coronavirus infections in California.”
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