After 40 years in Larchmont Village, Cerrell is moving into the SBE Building at 5900 Wilshire Blvd., across from the Los Angeles County Museum of Art.

California’s longest operating public relations and public affairs firm, Cerrell’s new home in the Miracle Mile is in an ultra-modern space in a building with many communications and entertainment companies.

“After four decades of great memories, success and celebrations with incredible clients and staff in iconic Larchmont Village, our firm looks to the future and all the possibilities that come with it,” Cerrell President Trevor Daley said. “While our address may be changing, some things stay the same: Cerrell’s dedication to providing exceptional service and innovative solutions for our clients.”

The priority was choosing a space that provides more modern amenities and versatile work configurations, he said.

“This is an exciting move for the firm, now in our 54th year. We are thrilled to be with some of the top businesses in Southern California at this popular location, which also lists the Petersen Automobile Museum and the new Academy of Arts and Sciences museum as neighbors,” Daley added.

Due to the COVID-19 pandemic and adherence to statewide orders, Cerrell has delayed the full transition of staff into the new office.

Founded in 1966 by legendary political figures Joe and Lee Cerrell, Cerrell is one of the nation’s most respected, independent public relations firms providing a full range of public affairs, media relations, crisis communications, issues management, land-use, political consulting and advocacy services.