Luis De Jesus Los Angeles announced its participation in FAIR, presented by the New Art Dealers Alliance in partnership with Artlogic, from May 20 through June 21.
FAIR is a new art fair initiative designed to be entirely online, function cooperatively and act as a benefit for NADA’s community of galleries, nonprofits and artists. FAIR directly supports 119 NADA gallery members and 81 other galleries that have been financially impacted by the COVID-19 crisis.
Each participating gallery will present a series of artworks over four weeks with the opportunity to share new artworks each week. Luis De Jesus Los Angeles will present new works by Caitlin Cherry, Laura Krifka, June Edmonds and Margie Livingston.
Cherry’s artwork was featured on May 20, and Krifka’s artwork is on display from May 27 through June 2. Edmonds and Livingston’s artworks will go live June 3 and June 10.
The initiative will also feature a series of online performances, studio visits and talks to complement the online art shows presented by participating galleries and artists.
FAIR offers an alternative profit-sharing model, structured to facilitate mutual support within the art community and provide revenue to each of its participants during a time in which galleries have temporarily closed their physical locations.
A percentage from each sale made from FAIR will directly benefit all participating galleries such as Luis De Jesus Los Angeles. In addition, a percentage of each sale will support NADA.
For information, visit thisisfair.org.