Alex Boyé will perform a free concert tonight on Facebook. (photo courtesy of Didi Hirsch Erasing the Stigma)

Alex Boyé, whose blend of African-infused pop music and dynamic visuals have led to millions of views on his YouTube channel, will perform in a free concert this evening, May 21, at 6 p.m. in support of Didi Hirsch Mental Health Services’ “Erasing the Stigma” campaign.

The campaign is a fundraising effort taking place throughout May, which is observed as Mental Health Awareness Month. “Erasing the Stigma” raises funds and awareness for Didi Hirsch, a nonprofit that has been serving the community since 1942.

Earlier this month, Didi Hirsch also launched its “STIGMA Handwashing Challenge” on social media to highlight the importance of erasing stigma as people struggle with mental health challenges during the COVID-19 crisis. Didi Hirsch has posted videos of its 2020 Erasing the Stigma Awards honorees and other supporters, including Boyé and Alex Freeman, a 13-year-old singer and songwriter who will also perform in the May 21 concert.

Boyé has shared the stage with many artists including Jay-Z, Tim McGraw, George Michael, Missy Elliott and Justin Timberlake. He has raised money for many causes through his music and messages of positivity and perseverance in his lyrics. His single, “Bend Not Break” was written in support of suicide prevention.

Boyé is a dedicated, longtime supporter of Didi Hirsch Mental Health Services and received Didi Hirsch’s 2019 Mental Health Ambassador Award for his work in erasing the stigma around mental illness, substance use and suicide.

The concert will stream on Facebook Live at facebook.com/didihirsch.org. For information, visit erasingthestigma.org.