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The former site of the Paley Center for Media in Beverly Hills will be part of a luxury hotel project from LVMH, the French conglomerate that includes high-end brands like Louis Vuitton, Moët & Chandon and Christian Dior.
The hotel, Cheval Blanc Beverly Hills, will be the first American branch of the chain that includes hotels in locations like St. Tropez and the Maldives. Other forthcoming Cheval Blanc locations include Paris, London and the Seychelles.
The Beverly Hills location will be built on four parcels of land, one of which was the Paley Center building at 465 N. Beverly Drive, and the hotel will be located on Rodeo Drive, Beverly Drive and South Santa Monica Boulevard, said Anish Melwani, chairman and CEO of LVMH in the United States, in an email. The existing buildings will be demolished to make room for the 115-room hotel.
“This renowned location is associated throughout the world with exceptional luxury and quality, making it an ideal site for the first Cheval Blanc in the United States,” Melwani said. “The project also extends LVMH’s long-standing partnership with Beverly Hills, where it currently owns or leases 18 properties for many of the world’s leading brands.”
Bernard Arnault, chairman and CEO of LVMH, said in a statement that the company has a “long and successful presence on Rodeo Drive.”
“We look forward to expanding our role in the city with this exceptional new destination,” Arnault said.
Melwani added that the hotel will bring more foot traffic to Rodeo Drive and will accentuate BOLD – Beverly Hills Open Later Days – which encourages businesses to stay open for longer hours during the summer and the winter holiday season.
Melwani also praised the design by architect Peter Marino as “exquisite” and an addition to “the Golden Triangle’s rich portfolio of extraordinary architecture.”
Arnault added that the hotel will “enhance Rodeo Drive’s reputation as an unparalleled luxury destination.”
“Peter Marino has designed a magnificent hotel that will offer unrivaled hospitality, as well as dining and retail locations,” Arnault added.
In a statement, Marino, who also designed the Fendi store on Rodeo Drive, said the hotel was designed to be “a vibrant addition to the city of Beverly Hills and a new icon for both the city and Cheval Blanc.”
“Our approach started with the location and context of Beverly Hills, resulting in an innovative, modern, Southern California design,” Marino said. “Working with artists is an essential aspect of my work, and site-specific artworks are being commissioned for the new hotel, both inside and out.”
While the restaurant and retail space will be available to the public, the hotel will not offer group business or event, conference or banquet space, adding to what Melwani called its “residential, personalized feel” that “delivers the highest degree of comfort, service and exclusive privacy.”
LVMH expects the hotel to open in 2025, and the ongoing coronavirus pandemic is not expected to affect the construction schedule, Melwani said.
“We are just beginning the city of Beverly Hills’ public review and approval process, expected to last approximately 18 months. This will be an open, transparent and inclusive process that includes energetic outreach to a broad range of stakeholders in the city. Once approved, the project will then move to the construction phase,” Melwani said.
Melwani added that, once opened, the “one-of-a-kind hotel” will be a “landmark hospitality destination as well as a long-term significant economic driver for Beverly Hills.”
“We look forward to continuing our long-standing role as a great neighbor and community member in Beverly Hills,” Melwani said.
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