Children’s Bureau, a nonprofit leader in the prevention and treatment of child abuse and neglect in Southern California, launched an updated website on Feb. 27. The new all4kids.org website features a responsive and user-friendly design, a program finder, English and Spanish translations and more. Underwriting for the website was provided by insurance brokerage HUB International.

“As the largest insurance broker in the non-profit space, HUB International is thrilled to sponsor Children’s Bureau’s new website that showcases how this innovative organization is working to help strengthen vulnerable children and their parents,” said Randy Rider, senior vice president of employee benefits at HUB. “The website is a great tool for parents to find resources and programs as well as donors and companies like HUB to learn about how to support the work Children’s Bureau is doing in communities across Los Angeles and Orange County.”

The site is designed with three audiences in mind based on organizational goals and analytics from the previous site: Children’s Bureau clients, resource parents and donors. Of the families Children’s Bureau serves, 76% are low-income, and considering that 21% of households earning less than $20,000 per year have a smartphone but no broadband at home, it is crucial that the agency have a responsive website to promote its programs and services, whether it be on a computer, tablet or mobile device. The Spanish translation capability is also vital. As of 2019, 71% of families served agency-wide identify as Latino, with some families speaking little or no English.

The website is also a key tool for the organization to recruit resource parents to foster or foster-adopt children. With more than 21,000 children in the Los Angeles County’s foster care system, it is imperative that Children’s Bureau reach families who can become resource parents to vulnerable children. The new Foster Care and Adoption page hosts video testimonials from current resource parents, a section of frequently asked questions and answers, and the resource parent application.

 “The website is a key marketing tool for Children’s Bureau in connecting with parents, donors, volunteers and others focused on the well-being of children and families. This update is an important milestone for the agency as we look to expand our role in helping vulnerable families and communities to thrive,” said Sarah Richardson, vice president of Change Leadership and Children’s Bureau board director and chair of marketing and communications.