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The Sept. 1, 1948, issue of the Park Labrea News shows the publication in its early years when it was published monthly and was distributed to residents of the Park La Brea apartments. On the front page, publishers Jean and Bill Duncan pondered the return to school for Park La Brea’s children, construction occurring at the complex and the best time to take a vacation. Inside, columns focused on “strange marriage customs” and what local teens did during the summer. Advertisements touted double knee children’s jeans for $1.98, crepe and taffeta silk dresses for $16.75, and a house “above the smog with a beautiful view of the hills and valley” for $35,000. The Park Labrea News was dedicated to providing information that benefitted readers, and while the times (and prices) have changed, the Park Labrea News and Beverly Press remains committed to informing the public and presenting articles on important and timely topics.
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