At “The Zone,” attendees will be able to move through exhibits based on Britney Spears’ music videos, including a Mars-themed homage to “Oops!… I Did It Again.” (photo courtesy of Black Sky Creative and SRExperiences)

“The Zone,” a pop-up experience and retail shop dedicated to celebrating the iconic career of Britney Spears, will open in January. The one-of-a-kind exhibit promises to immerse fans in the life and legacy of the star.

The 30,000 square foot pop-up will be located on the corner of Fairfax Avenue and West Third Street and will be open from 10 a.m. to 10 p.m., six days a week beginning in late January. Ticket reservations will be available for purchase beginning at 11 a.m. on Friday, Nov. 1, at britneythezone.com. The space will include a retail storefront that will be open to the public prior to the grand opening of the exhibit. The Zone will also host industry events throughout award season.

“As devoted Britney fans, we created The Zone as a thank you for the years of joy she has brought to all of our lives. Britney loves her fans more than anything,” said Jeff Delson, lead producer for The Zone. “The scale of the venue, the breakthrough technologies, the fashion, the surprises, the special access we were given and the sheer fun of it all will truly blow people away. As it should be for the Princess of Pop.”

Upon entrance, guests can move through exhibits in 10 rooms based on Spears’ most memorable music videos, including a “Britney High” from “… Baby One More Time,” a journey to Mars for “Oops!… I Did it Again,” and a custom commercial airline attraction from “Toxic,” complete with interactive content on the windows and user-controlled activations. Guests will receive an RFID wristband upon entry, which will connect to an app they can download on their smartphones, providing an interactive experience throughout the space.

The retail storefront will debut five different merchandise collections exclusive to the exhibit, along with legendary merchandise from Britney Spears’ past tours. Throughout the experience, guests can peruse the exclusive retail offerings in each of the rooms and purchase any of the selections from the shop.