Earlier this month, housing justice advocates from AIDS Healthcare Foundation launched “GNTRIFIED,” the group’s latest Los Angeles-area billboard campaign and message. AHF has been sponsoring and ongoing public awareness campaign intended to spotlight inaction on the housing crisis in the region and the role gentrification plays in the spiraling homeless epidemic in Los Angeles and across the nation.

The new billboard, an image of a California license plate inscribed with a shortened version of the word ‘gentrified,’ also includes the URL for the website gentrificationsucks.org for more information.

“The approval and construction of so many luxury developments fuel the rapid gentrification of neighborhoods throughout L.A., often at great human expense. Many developers raze existing rent-stabilized or rent-controlled housing units – and in the process, displace hundreds of low- and moderate-income tenants each year,” said Michael Weinstein, president of AHF. “Our elected officials, planning commissioners and even developers must put a stop to greenlighting so much luxury development.”

The “GNTRIFIED” billboard campaign is undertaken in conjunction with two AHF affiliate organizations: Housing Is A Human Right and the Healthy Housing Foundation. The “GNTRIFIED” campaign will appear on 15-20 billboards and 100 bus bench ads throughout greater Los Angeles.

The “GNTRIFIED” billboard campaign follows earlier, similar homeless and gentrification billboard and awareness campaigns posted by AHF over the last two years throughout Los Angeles, including “Homelessness Kills” and “Gentrification Sucks” from June, and “Do We Care?” and “Homeless” (modeled on the Hollywood Sign) from last year.

For information, visit gentrificationsucks.org.