
BOLD returns to Rodeo Drive next month. (photo by L Lawson)
BOLD Summer will return to Beverly Hills for its third year, bringing artistic wonder to the city’s streets Thursday, Friday and Saturday evenings from Aug. 1-24.
On Aug. 1, the celebration will kick-off on Rodeo Drive with live DJ sets, a dueling piano performance and an eclectic concert by Spanish opera and rock singer Cristina Ramos, winner of “Spain’s Got Talent.” The evening will come to an end with a spectacular fireworks display.
The first day of BOLD Summer will also debut temporary art installations by renowned artist Janet Echelman and contemporary street artist Mr. Brainwash, a protégé of the famed Banksy.
Echelman’s sculpture, which spans nearly 85 feet in length above North Santa Monica Boulevard and is suspended between the Wallis Annenberg Center for the Performing Arts and Beverly Gardens Park, will feature vibrant hues of oranges, pinks, purples and reds and will illuminate the night sky with specially designed LED lights.
Known around the world for her building-sized installations, Echelman’s work has been shown in cities such as Hong Kong, Dubai and London. Additionally, she has been the recipient of numerous awards including the Smithsonian American Ingenuity Award in Visual Arts.
“I’m looking forward to creating an art installation for Beverly Hills which invites conversation and the spirit of creativity in a city known around the world for its unique craftsmanship,” Echelman said.
On Aug. 2, Echelman will discuss her experimental sculptures and how they create a vibrant vocal point for civic life during a limited-seating speaking event.
Known for his “Life is Beautiful” sculpture that debuted in 2008 on Sunset Boulevard, Mr. Brainwash has since become an international street art phenomenon after the release of 2010’s Banksy-directed film, “Exit Through the Gift Shop.” Beginning at 5 p.m. on Aug. 1, Mr. Brainwash will create a live art experience, ultimately unveiling a sculpture and welcoming meet-and-greet opportunities on the 200 block of Rodeo Drive.
Additional highlighted activities to take place during BOLD Summer include curated art walks, a Louis Vuitton X pop-up exhibit, Beverly Hills Proms, Concerts on Canon, architectural tours on Rodeo Drive, NIKOLAKI gowns on display and an interactive hashtag mosaic wall.
On Aug. 24, the BOLD festivities will culminate with “Next Night, the BOLD Finale,” presented by the Next Beverly Hills Committee. The festivities will take place on the 200 block of South Beverly Drive from 6 to 10 p.m. and feature live entertainment, dancing, interactive art, and a beer and wine garden.
All events taking place during BOLD Summer are free to attend and open to all ages.
For information, visit lovebeverlyhills.com/boldbh.











1 Comment
BOLD has been fun and rewarding.
A great concept that benefits everyone who enjoys our city.
Oh yes, it’s great for business as well.
George Vreeland Hill