Ahead of the Rose Parade on New Year’s Day, the Pasadena Tournament of Roses presents the new Sip & Savor festival Dec. 28-30 from 11 a.m. to 8 p.m. at the Jackie Robinson Memorial Field.

The Beatles tribute band Hard Day’s Night plays the classic songs of George, Paul, Ringo and John. (photo courtesy of the Tournament of Roses)

The experience includes food offerings for all ages from Southern California eateries, tastings of top California wines and craft brews, viewings of Rose Parade float decorating and kid-friendly activities with Pasadena’s Kidspace Children’s Museum.

Each day the event will showcase musical entertainment as well, including Adelaide, Chris Anderson, Dan Methe and the Swing Cats, Hard Day’s Night, Mariachi Divas and Upstream.

Various ticket prices and packages are available, with tickets starting at $15. The Tournament of Roses is a volunteer organization that annually hosts the Rose Parade and the Rose Bowl Game. This year, the 130th Rose Parade on Jan. 1 features the theme “The Melody of Life.”  For information and tickets, visit tournamentofroses.com or sipandsavorpasadena.com.