The Grove presents “Pop Shops,” a dozen small-format, distinctly designed spaces lining the streets of the shopping destination, debuting on Nov. 26. The shopping event’s celebratory launch will be on Nov. 29 from 7-9 p.m.
“Pop Shops” is a creative way for brands to test the physical landscape with support and infrastructure from The Grove. Since the 2016 opening of the retail institution’s first “glass box” pop-up, The Grove has seen over 20 brands occupy its space including Chiara Ferragni, Ray-Ban, Rebecca Minkoff and Tiffany & Co.
“We have had a tremendous response to the ‘glass box’ pop-up space at The Grove, from both established brands seeking a West Coast presence to digitally native brands dipping their toe into brick-and-mortar,” said Jackie Levy, executive vice president of operations for Caruso. “‘Pop Shops’ allows us to continue to provide unique offerings to our guests while enabling online retailers to reap the rewards of a physical retail destination.”
Brands involved with “Pop Shops” include jewelry store BaubleBar, make-up artist Charlotte Tilbury, lifestyle membership FabFitFun, jewelry company The Giving Keys, cosmetics store Kopari, organic cosmetics company KORA Organics, jewelry brand Noémie, audio technology company stellé, TAI Jewelry, travel accessories maker Stoney Clover Lane and jewelry company Uncommon James.
The celebratory launch, a private event, will feature light bites and cocktails, music, and more.
The Grove is located at 189 The Grove Drive.
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