The Getty Museum has announced a partnership with bottled water brand LIFEWTR to sponsor the 2018 College Nights at the Getty Center on April 16 and at the Getty Villa in the fall.

The Getty’s College Nights are created by and for students to inspire many voices and many visions. Local college students are invited to the Getty to enjoy a free night of special tours and talks, music, hands-on art projects, gallery activities, food and more. Students are encouraged to unleash their creative impulses with multisensory activities and opportunities to create, explore, touch and connect with their peers, artists and other creative thinkers.

Since LIFEWTR was introduced a little over one year ago, the brand has highlighted 13 emerging artists spanning various categories including public art, women in art, emerging fashion designers and arts in education. LIFEWTR bottles from its arts in education series will be distributed at College Night.

“We are thrilled to be partnering with LIFEWTR for the upcoming College Nights at the Getty Center and Villa,” says Lisa Clements, assistant director of education at the Getty. “College Night is a celebration of the irrepressible creative impulse, and LIFEWTR understands how important it is to nurture and support artistic expression in schools and in society.”

“As a brand that exists to advance and showcase the sources of creativity, LIFEWTR believes that art plays an integral role in helping reach one’s creative potential,” says Todd Kaplan, vice president for PepsiCo North America Beverages’ water portfolio. “In addition to providing one million students with art supplies and curriculum over the next year, LIFEWTR is proud to team up with the Getty’s College Nights to help bring more art education to the next generation.”

The Getty Museum is located at 1200 Getty Center Drive. For information, visit getty.edu.