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Disney has announced a new social media collaboration with the Los Angeles County Museum of Art (LACMA) to retell classic Disney tales in new ways.
“Snapchat Stories” will launch on the @OhMyDisney Snapchat account. Drawing from over 130,000 works in LACMA’s collection, Disney and the museum will use references from pop culture, filters, memes and hand-drawn Snapchat overlays to retell some of Disney’s most iconic stories. The collaboration will continue on a bi-monthly basis.
“LACMA’s intentionally humorous Snapchat account not only has made important artworks from our collection vastly more accessible to new audiences, but it has also allowed us to explore these artworks from new points of view,” said Michael Govan, LACMA CEO and Wallis Annenberg director. “Partnering with Disney, one of the most influential and dynamic storytellers of our time, is a perfect marriage of two Los Angeles institutions that love to engage the public with images.”
The premiere, a retelling of “Beauty and the Beast,” will be featured on the OhMyDisney Snapchat account @OhMyDisney on Oct. 20.
In July 2014, LACMA became the one of the first museums to join Snapchat. Since then, LACMA’s Webby award-winning account has been praised for its commentaries on pop culture. By highlighting artworks from the collection in a playful context, LACMA has generated interest in art history among younger generations.
“Our Snapchat campaign with LACMA opens up new ways for our audiences to experience art and their favorite Disney stories,” said Dan Reynolds, vice president of content and audience development for Disney Consumer Products and Interactive Media. “The LACMA Snapchat account already captures that contemporary and culturally savvy voice and tone that our OhMyDisney Snapchat audience loves, and this collaboration is a natural way to add a little magic to art and storytelling to reach a new generation of art and Disney fans alike.”
LACMA is located at 5905 Wilshire Blvd. For information, call (323)857-6000, or visit www.lacma.org.
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