The Melrose Business Improvement District (BID) partnered with electric car service ParkPlace Cali to offer a free shopping shuttle every weekend in July for shoppers looking to get from one end of the street to the other without moving their cars.

(photo courtesy of the Melrose BID)

The car will serve the area from noon-7 p.m. on July 16, July 17, July 23, July 24, July 30 and July 31.

If it proves to be as popular with shoppers as expected, the BID may continue running it all summer into the Fall.

The BID stretches 22 blocks along Melrose Ave from Fairfax to Highland where, during hot weather it’s a long walk for those interested in visiting shops along the entire route. The seven-seat shuttle, which looks like an open-air Cadillac, will stop at predetermined locations. They can be easily referenced on a map that will be at www.melroseavela.com. The car will run on Melrose Avenue from Fairfax Avenue to Highland Avenue. Stops are located throughout the BID.

North stops will be between Orange Grove Avenue and Ogden Drive, Gardner Street and Vista Street, Martel Avenue and Fuller Avenue, Fuller and Poinsettia Place, Alta Vista Boulevard and Formosa Avenue.

South stops will be between Ogden Drive and Genesee Avenue, Gardner Street and Vista Street, Vista and Martel Avenue, Martel and Fuller Avenue, and Formosa Avenue and Detroit Street.