West Hollywood invites participation and input from community members on a project that will foster the creation of more inventive outdoor advertising on the section of Sunset Boulevard known as the Sunset Strip.
The city is developing a pilot project that proposes a temporary, one-of-a-kind billboard structure at the city-owned site at 8775 Sunset Blvd. The project will inform the broader off-site advertising policies for Sunset Boulevard. The city received nine design proposals, and four finalists were selected. They include JCDecaux and Zaha Hadid Project Management Ltd.; Orange Barrel Media/Tom Wiscombe Architecture/MoCA; Outfront Media/ Gensler/MAK Center; and Tait Towers Inc.
The finalists presented their concepts to the public Wednesday evening after press time at West Hollywood’s Council Cham-bers/Public Meeting Room, located at 625 N. San Vicente Blvd.
The finalists’ proposals include ideas that embrace 21st century technological advances and leading-edge artistic ingenuity, tailored to the unique urban space of the Sunset Strip.
The Sunset Strip is renowned, not only for its vibrant history as an entertainment and nightlife destination, but also for its colorful and distinct outdoor advertising. Visitors from all over the globe come to West Hollywood to experience iconic destinations on The Strip. To build on its history of creativity, the city is currently reviewing its policies regarding billboards on Sunset Boulevard in order to support greater creativity and innovation.
Additional details and images from the four finalists’ proposals are available at weho.org/sunsetsigns. For information call (323)848-6853 or email email@example.com.
This site uses Akismet to reduce spam. Learn how your comment data is processed.