The Natural History Museum (NHM) and La Brea Tar Pits and Museum are joining together for a new campaign called “#HowDoYouMuseum?”.

(photo courtesy of NHM)

The “#HowDoYouMuseum” campaign highlights the museum’s expanding digital presence and joins a series of dynamic initiatives that seek to engage visitors inside and outside museum walls.

NHM is asking some of their favorite celebrities, artists and scientists to create art that explains what it means “to museum” at the historic NHM and La Brea Tar Pits Museum.

Patrons are encouraged to share their experiences at NHM and La Brea Tar Pits and Museum online with the tag #howdoyoumuseum for a chance to have their photos shared through NHM’s website and social media.

Featured patrons also have the chance to win prizes including behind-the-scenes tours, free memberships, museum merchandise and more.

For information, visit nhm.org.