The Hollywood Chamber of Commerce and Variety are holding the Fourth annual State of the Entertainment Industry Conference on Friday, Nov. 13 at the Loews Hollywood Hotel.

The conference focuses on the importance of the entertainment industry in California and the steps that need to be taken to keep it robust. Registration begins at 8:30 a.m., and sessions run from 9:15 a.m. to 1:30 p.m.

“Our planning committee has been working for six months to put together the most comprehensive program on the issues and opportunities affecting this industry,” said Leron Gubler, president and CEO of the Hollywood Chamber of Commerce. “We are delighted with the high caliber of speakers and public officials who will be present.”

The conference will open with a greeting from Kevin James, director and chief liaison of the Mayor’s Office of Film and Television Production. The Commitment to California Award will be presented to Roy Price, head of Amazon Studios, who will be interviewed by Debra Birnbaum, of Variety.

Andrew Wallenstein, of Variety, will moderate a panel discussion titled “Let’s Tune In: The New Multiplatform TV Industry,” which explores the rapidly changing landscape of the television industry.

Paul Audley, president of FilmL.A., Inc., and Amy Lemisch, executive director of the California Film Commission, will discuss the successful rollout of the state’s new film incentives.

The Loews Hollywood Hotel is located at 1755 N. Highland Ave. Admission is $99 prior to Nov. 10; $125 thereafter. For information, visit www.hollywoodchamber.net/events.