Jackie Goldberg, also known as the Pink Lady, has been nominated for a People’s Choice Senior Care Humanitarian Award.

The awards are provided annually to individuals serving the senior community as professionals or volunteers. Promoting and showcasing seniors is Goldberg’s passion. The recent “Senior Star Search talent show,” held in the Barnsdall Gallery Theatre in Hollywood, is her newest senior showcase.

The awards will be presented on Oct. 17 at The Grove in Anaheim. Residents can vote through Monday, Aug. 31 by visiting www.seniorcareheroawards.org.

According to a profile on the website, Goldberg, 83, is a dynamo who has dressed in pink for 40 years.

Goldberg became a widow at age 70 and found herself alone with no children at home. She decided it was time to begin a new life chapter and created a series of seminars called, “Get Up, Get Out and Get a Life”. Her goal was to inspire and encourage seniors and baby boomers to follow new paths and open new doors to enhance their lives.

Her senior advocacy seminars were a success, and that success, coupled with her love of the theatre, led to the founding of Senior Star Power Productions, a nonprofit with the goal of revitalizing the careers of senior performers and talented baby boomers.

To date, Senior Star Power Productions has produced a series of live stage shows called “Rockin’ With the Ages”, featuring casts whose members are all between the ages of 60 and 80. Her production company produces the only senior theatre in Southern California.

Goldberg’s next goal is to create a year-round Senior Theatrical Arts and Cultural Center in Hollywood, providing a venue for senior performers. She also envisions it as a place to conduct workshops and offer classes that empower seniors to manage their health, stay active and lead more fulfilling lives.

For information, visit www.seniorcareheroawards.org.