Three classic landmarks across Los Angeles will be illuminated purple in an effort to raise awareness for Alzheimer’s disease on Sunday, June 21 in honor of the Alzheimer’s Association’s “The Longest Day” and as part of Alzheimer’s & Brain Awareness Month.

Participating buildings and landmarks include LAX Gateway, Pacific Wheel ferris wheel at Pacific Park on the Santa Monica Pier and the U.S. Bank Tower.

All will be lit purple, the Alzheimer’s Association’s signature color.

“Alzheimer’s disease affects more than 5 million Americans, including almost 600,000 people in California, with nearly half living in the communities we serve,” said Alzheimer’s Association California Southland Chapter president and CEO Susan Galeas. “Alzheimer’s has reached epidemic proportions. Even those who have not been directly affected will be soon; which is why we must act now. ‘Going Purple’ is one way to raise awareness. Another great way is by joining one of our ten Walk To End Alzheimer’s.”

On Sunday, June 21 Los Angeles residents will participate in “The Longest Day”, a team event to honor the strength, passion and endurance of those facing Alzheimer’s disease.

Held annually on the summer solstice, the duration of this sunrise-to-sunset event symbolizes the challenging journey of those living with the disease and their caregivers.

Participants raise funds and awareness to advance the care, support and research efforts of the Alzheimer’s Association.

Teams are encouraged to create their own experience as they fundraise and participate in an activity they love to honor someone facing the disease.

The public is invited to get involved and show their support for the cause by “Going Purple.”

For information about Alzheimer’s & Brain Awareness Month, “The Longest Day” and other events, programs and services of the Alzheimer’s Association, California Southland Chapter, visit www.alz.org/socal or call (800)272-3900