Hudson Pacific Properties, Inc. held a celebratory groundbreaking last week for ICON, its nearly $200 million state-of-the-art, creative office tower located on the 10.6-acre Sunset Bronson Studios lot on Sunset Boulevard in Hollywood.

Los Angeles Mayor Eric Garcetti and City Councilman Mitch O’Farrell, 13th District, joined Hudson’s senior management, as well as other business and civic leaders, at the construction site for the event.

“ICON will be the culmination of our efforts to transform the landmark Sunset Bronson Studios into the country’s premier next-generation media and entertainment campus,” said ICON chairman and CEO Victor J. Coleman. “The project affords industry leading companies a unique opportunity to have it all — innovative architecture, sustainable design and immediate access to top-of-the-line sound stages and production facilities at the center of the world’s entertainment capital.”

Garcetti said the project will create 520 construction jobs, benefiting Angelenos all throughout the city.

“Tech, media and production companies will fill the floors of Hudson’s ICON office tower and the larger Sunset Bronson expansion and make ICON a microcosm of L.A.’s diverse creative economy,” Garcetti said.

Hudson purchased Sunset Bronson in 2008.

In recent months, the company has undertaken several capital improvement projects, including renovation and return of the former KFWB radio tower to its original location on the lot and restoration of the historic Warner Brothers office building, as well as comprehensive signage, landscaping and façade improvements.

The efforts have allowed Hudson to retain more traditional media companies, such as KTLA, which has been headquartered on the lot for nearly 60 years and recently extended its lease through 2030, and attract networks like HBO, CBS and FreemantleMedia.