The city of West Hollywood was presented last week with a first-place award for Best Government Social Media Campaign at this year’s Government Social Media Conference & Expo (GSMCON) in Reno, Nev.

The city was recognized with a Golden Post Award for excellence in its social media efforts to promote pedestrian safety and, specifically, for its “Alice in WeHoLand” YouTube safety video, which debuted in October.

It is aimed at encouraging drivers and pedestrians to pay more attention to crosswalks and to devote less time to digital distractions.

To date, the video, available at https://youtu.be/4OCPSYRfT6o has received more than 780,000 views.

The pedestrian safety video was produced by the city of West Hollywood’s Public Information Division and was conceived by YouTube sensation Todrick Hall, a singer, actor, director, choreographer and dancer who rose to the semi-finals of American Idol in its ninth season.

He received international acclaim for his creative role in the CLIO Award-winning safety video for Virgin America.

“Alice in WeHoLand” is a West Hollywood-themed parody of Taylor Swift’s hit song Shake It Off.

The dance-filled video offers viewers a colorful twist on “Alice’s Adventures in Wonderland” set to new crosswalk safety lyrics, written by Hall, about curbing smartphone use and walking and driving safely.

The video features a vibrant cast of characters with drag queens, gym-bunnies, models, go-go boys and dancers who perform choreographed routine in West Hollywood’s iconic Rainbow Crosswalks, as well as other recognizable locations in the City.

The city’s pedestrian safety social media efforts are part of the education component of a coordinated three-part pedestrian safety plan for “Engineering, Education, and Enforcement,” which is currently being implemented by the city.For information about pedestrian safety, including safety tips, visit www.weho.org/pedestriansafety.