California Assemblyman Richard Bloom (D-Santa Monica) joined the American Heart Association and the Latino Coalition for a Health California in announcing legislation that would create a dedicated revenue source to address the health impacts of diabetes and heart disease.
The legislation, Assembly Bill (AB) 1357, would establish a two-cent-per-ounce health impact excise fee on sugary drinks which generate an estimated $3 billion a year. These funds will be used to create the Children’s and Family Health Promotion Program to prevent and treat obesity, diabetes, heart and dental disease — conditions that are the result of the over-consumption of sweetened beverages.
“Sugar sweetened beverages are causing Californians to become overweight and have led to an epidemic of diabetes,” Bloom said. “The beverage industry is marketing larger sized bottles and fountain drinks. They are using larger and larger cups especially when marketing to children. There are zero health benefits to drinking such a beverage and public health experts agree that a reduction in consumption is imperative. My bill aims to do just that.”
The bill will be heard in the California Assembly Health Committee on Tuesday, May 12.
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