(photo by Andy Oleck, TCL Chinese Theatre IMAX)

On Monday, the Professional Bull Riders (PBR) closed down Hollywood Boulevard to bring the “toughest sport on dirt” to Hollywood for the official premiere of 20th Century Fox’s “The Longest Ride”.

With 20 bulls, bull riders, miles of arena panels and nearly half a million pounds of dirt, the PBR turned Hollywood Boulevard into a bull riding arena in the area in front of the TCL Chinese Theatre IMAX, giving a backdrop to the red carpet arrivals of the film adaptation of Nicholas Sparks’ best-selling novel.

“The Longest Ride” centers on the star-crossed love affair between Luke, a former champion bull rider looking to make a comeback, and Sophia, a college student who is about to embark upon her dream job in New York City’s art world. The film opens everywhere on April 10.