Without any neighborhood or city support so far, it appears as though a proposal to install a zip line at Runyon Canyon Park has fizzled.

Jeff Pruitt and Ryan Woods presented the idea to the Hollywood Hills West Neighborhood Council (HHWNC) on April 15, but have since received almost universally negative responses.

“We’re kind of letting things settle for a little bit,” said Pruitt, the CEO of UOU Sports & Entertainment. “A project like this — the only way this could happen is for overwhelming support by the community that could match the overwhelming opposition that has emerged so far.”

The proposed zip line would start on a launch platform located south of Mulholland Drive near a power line tower in the park. It would start at approximately 950 feet high, and end at 450 feet near the Fuller Drive gate. Pruitt said the 500-foot scenic drop could reach speeds of 90 mph, and that it would run down the center of the canyon away from homes or hiking trails.

“The line will not disturb the earth, no land will be moved, no noise will be made, no trees will be cut and the line itself will be difficult to see for hikers and homeowners, as it is in between two hills and does not run over the top of hiking trails,” Pruitt said at the community meeting.”

Pruitt and Woods also pitched the zip line idea as a way to raise money for the Los Angeles Department of Recreation and Parks. They said there could be a revenue sharing component with the department, possibly starting at 20 percent (they estimated $2 to $3 million annually), and they said they would like to give a $750,000 donation to Runyon Canyon as a show of good faith.

Under preliminary plans, it would cost visitors $50 to use the zip line. Pruitt said they planned to create a free shuttle system that would leave from the Hollywood & Highland Center, which would move traffic away from neighborhoods, both for people who just want to hike or people who want to use the zip line. The maximum capacity would be 60 riders per hour (reservation only) and 720 riders during a 12-hour day.

“Zip lining in general, all over the world, takes place in true wilderness parks, and is 100 percent green and known for being an activity that doesn’t disturb the land or tranquility, but instead enhances visitors’ ability to enjoy the park in a new way,” Pruitt said at the meeting.

So far, however, the idea has been met with dismissal and intense opposition.

“The Los Angeles Department of Recreation and Parks is not pursuing the idea of a zip line in Runyon,” said Rose Watson, department spokesperson. “We are also not endorsing promoters who are currently seeking media attention.”

“We squashed the plan,” said Anastasia Mann, president of HHWNC, who noted that the vast majority of the attendees and board members at the meeting were against the proposal. “If the concept were ever to be considered and get and passed by the HHWNC board, it would still require an [environmental impact report] and it would have to go through the bid process. There’s no guarantee these folks would even be allowed to bid.”

Friends of Runyon Canyon president John Gile said he believes Pruitt’s heart was in the right place.

“But it should have never been on the agenda last week,” Gile added. “It doesn’t have the support. It was dead on arrival. They are very well meaning, but I said, ‘Jeff, don’t waste your time.’ There is zero chance of it happening in Runyon.”