Each volunteer walker will wear a suit and bowler hat, and a sandwich board with thought-provoking visuals and messages. The walkers will follow a predetermined route through the city, returning to their point of origin at 5:30 p.m.
The project will launch from West Hollywood Library, located at 625 N. San Vicente Blvd. Walkers will meet at the El Tovar parking lot, beneath Shepard Fairey’s “Peace Elephant” mural. At 2 p.m., poetry scholar and art critic Marjorie Perloff, the walk’s honorary “starter”, will release each of the 100 walkers by calling out a singular phrase to each one. The walkers will move throughout the city, but not speak. They will, however, have “calling cards” to pass out to curious observers.
Images and text on the walkers’ sandwich boards have been specifically tailored to be in conversation with West Hollywood’s history and communities, officials said. The boards will not feature advertising but, instead, will be detailed with aphorisms, portraits, animals, painted hand gestures, imagery from children’s books and photographs of war and resistance, and dissidents and activists.
Artist Richard Kraft was born and raised in London, but now lives in Los Angeles. He said “100 Walkers, West Hollywood” was influenced by non-conformist Stanley Green, a “human billboard” who walked Oxford Street in London for 25 years.
“100 Walkers, West Hollywood” (#100walkersweho) is presented with the support of the city through its arts and cultural affairs commission. It is part of WeHo@30, a series of arts and culture projects for West Hollywood’s 30th anniversary of cityhood, and is part of the Art on the Outside program that brings art into the public realm and celebrates the city’s pedestrian-friendly culture.
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