The Broad, the new contemporary art museum in downtown Los Angeles, announced last week that it will open to the public on Sunday, Sept. 20. Built by philanthropists and longtime art collectors Eli and Edythe Broad, The Broad will welcome visitors from near and far with free general admission to an inaugural installation drawn from two collections of more than 2,000 works of contemporary art. Designed by Diller Scofidio + Renfro (DS+R), The Broad makes its home in the city’s burgeoning Grand Avenue arts corridor, across the street from architectural icons, including Walt Disney Concert Hall and the Museum of Contemporary Art.
“Edye and I are delighted to announce an opening date, and we are already looking forward to welcoming the public to our museum,” Eli Broad said. “It is our privilege to give this museum, the works in our art collections and a sizeable endowment and free admission as a gift to the people of Los Angeles.”
The new museum’s opening installation will be a predominantly chronological selection of masterworks from the Broad’s extraordinary personal art collection as well as that of The Broad Art Foundation. The installation will begin with works by major artists who came to prominence in the 1950s, including Jasper Johns, Robert Rauschenberg and Cy Twombly.
With construction of the building nearing completion, The Broad is offering the public an unprecedented glimpse into the unfinished museum on Sunday, Feb. 15, when two temporary art installations will activate the expansive third-floor gallery.
Titled “Sky-lit: Volume, Light, and Sound at The Broad,” the multi-hour timed ticket event will include works by BJ Nilsen and Yann Novak.
Tickets are $10 and will be reserved for every half hour from 3 p.m. through 10 p.m., with the last entry at 9 p.m. Nilsen’s work will be presented beginning at 3 p.m., and Novak’s work will be added at 5 p.m., with the two works running simultaneously until 10 p.m. Tickets are available at www.thebroad.org/skylit.





0 Comment