Last week, West Hollywood launched a new public-awareness campaign — a “Prescription” for Water Conservation — to remind the community that it’s the little day-to-day decisions that contribute to collectively conserving water.
“The city of West Hollywood has a longstanding history of environmental advocacy,” Councilwoman Abbe Land said. “As a city, we are committed to ensuring that we do our part to reduce not only our water usage but also to educate individuals and businesses about how we have to make permanent changes rather than ones only during times of drought.”
The “Prescription” campaign, which is funded by the city, is comprised of designs or water-use situations stamped with a red text that suggest “doctor’s orders.” The designs catch attention because, at first glance, the messages appear to be public-health message, officials said, but, in fact, each message is aimed at tips to use less water.
There are four distinct designs. “Practice Abstinence” asks people to avoid washing driveways or sidewalks in order to save up to 150 gallons. “Seek Help Immediately” notes that fixing leaky faucets can save up to 140 gallons per week. “Use Protection” asks residents to guard against waste with drain stoppers, shut-off nozzles and water-efficient showerheads. “Wash Wisely” asks residents to wash only full loads of laundry and dishes, which can result in saving up to 50 gallons per week.
Advertising will appear in local print and digital community publications; on outdoor bus shelters and street-light poles; electronic billboards; and in social media. In addition, mailed inserts will bring these water-conservation messages to residential customers throughout the city.
West Hollywood residents and businesses are served by two water utility companies: Beverly Hills Public Works and the Los Angeles Department of Water and Power (LADWP). Both utility companies are urging customers to cut back water usage and to install water-conserving fixtures.
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