The O’Gara Coach automotive company has named Seth Waskow as the new general manager of Lamborghini and Aston Martin of Beverly Hills.

Waskow plans to rev up the new year for O’Gara’s private label store, starting with special featured events to be hosted at the Thermal Club, located near Palm Springs. Upcoming events will also offer Lamborghini and Aston Martin connoisseurs the ultimate driving experience, including new ride-and-drive incentives such as treks from Beverly Hills to Malibu, with further developments underway.

“Owning a Lamborghini or an Aston Martin is more than driving a car, it is an ultimate part of the luxury lifestyle,” Waskow said. “I look forward to surpassing all of our clients’ expectations in heightening the sensation of owning and operating these incomparable automobiles.”

Waskow has more than two decades of experience managing Beverly Hills-based luxury auto dealerships. He is recognized for orchestrating the launch of Infiniti of Beverly Hills — a three-year process leading to the dealership’s unveiling last year. Waskow also previously managed operations at BMW of Beverly Hills.

Waskow is hosting a special event at the Thermal Club on Saturday, Jan. 24 spotlighting Aston Martin, and another event on Sunday, Feb. 1 spotlighting Lamborghini. Participants are invited to bring their own cars or enjoy a fleet of race-prepped vehicles available for members and guests. Dealership participants can receive expert training from professional drivers and learn about the full potential and capabilities of the vehicles. The event is a one-of-a-kind experience with Thermal instructors and staff, who are heavily involved in the motorsports industry.

For information, visit www.ogaracoach.com.