Los Angeles City Councilman Mitch O’Farrell, 13th District, announced a new parking structure pilot program this week.
In collaboration with the Los Angeles Department of Transportation, O’Farrell said there would be two parking areas that will change rates to match street-meter parking.
The pilot program changes the rates for Vine Street Lot 702 and Cherokee Avenue Lot 670 so that patrons only pay $2 per hour for the first two hours — similar to street-meter parking.
“This came from my desire to have fairness in terms of the fees that visitors to Hollywood pay in structures versus meters,” O’Farrell said. “The dirty secret in Hollywood is we actually have enough parking. We can now encourage people with this pilot program … that they can have the exact same arrangement for parking throughout Hollywood. Especially during the holiday season, it’s important to make it easy for shoppers to have a couple hours to go shopping or go to a restaurant.”
Under the new arrangement, the Vine Street lot will cost $2 per hour for the first two hours, and then $2 per 15 minutes after, with a maximum daily payment of $13.
The Cherokee Avenue lot will cost $2 per hour for the first two hours, and then $2 per 15 minutes, with a maximum daily payment of $13.
O’Farrell said it was possible this pilot program could be rolled out to other structures in the 13th District, eventually.
There are five such structures in Hollywood.
“We’ll see how this goes, looking at the revenue difference between the pilot and pre-pilot,” he said. “This is something I wanted and the DOT agreed, so we’re rolling it out.”
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